Real Madrid


Teams that dream of going down in history. Of achieving more than just fleeting success. Of staying around. That’s us, too. Because when you dream of standing on the podium with the winners, no effort is too much. Not even in your dreams. Palladium Hotel Group loves stories about champions, and we share the core values that keep Real Madrid at the top of its game.

Improvement. Commitment. Excellence. A winning mentality. Camaraderie. Innovation. Trust. Dedication. Coherence. And acknowledgement of a job well done. Values that build great teams. Like the team made up of Real Madrid and Palladium Hotel Group.

Best Practices

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    MVP Palladium Rewards Social Media

    After each Real Madrid Basketball competition month, the team's fans had the opportunity to vote for the MVP through the club's official social networks. At the end of the season, all the participants had the chance to win a one-week trip to one of the Palladium Hotel Group hotels in the Caribbean.
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    Palladium TV Time Out Only YOU Atocha with Llull & Carroll Content

    Jaycee Carroll and Sergio Llull visited Only YOU Hotel Atocha to discover first-hand one of the hotel's best kept secrets, Sép7ima, the restaurant located on the rooftop from which to enjoy incredible views of the city of Madrid.
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    Palladium TV Globe Trotters in Menorca with Sergio Llul Content

    Palladium TV is a travel channel available online and through the televisions of the Palladium Hotel Group hotels with different programs available, such as Globe Trotters, a format through which we learn a little more about the destinations where our hotels are located. On this occasion, Real Madrid Basketball player Sergio Llull (Mahón, 1987) reveals his favourite corners of his island, Menorca.
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    Palladium Rewards 1st Anniversary Match Day Activation

    On the occasion of the first anniversary of Palladium Rewards, the Palladium Hotel Group loyalty program, we organized a series of special activations at the WiZink Center during the Euroleague match between Real Madrid Basketball and Fenerbahçe. The day ended with the raffle, among all the fans attending the match, of the special edition jerseys that the players wore during the match.
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    Rudy Fernandez Interview Palladium Magazine

    Celebrities from around the world and from all disciplines have graced the cover and lead story of Palladium Magazine. From George Clooney to Rafa Nadal or Shakira. On this occasion, we took the opportunity to chat with Rudy Fernández, Real Madrid Basketball player, about travel, gastronomy, family and sport.
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    Copa del Rey Celebration at Only YOU Hotel Atocha Reception

    After winning the 2020 Copa del Rey, the Real Madrid Basketball squad visited Only YOU Hotel Atocha to celebrate the victory. Led by the coach, Pablo Laso, and the captain, Felipe Reyes, the team posed together with Carmen Matutes, deputy general manager of Palladium Hotel Group, with the trophy.
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    Two Teams. The Same Passion Content

    To celebrate the agreement reached with Real Madrid, we invited Sergio Llull, Rudy Fernández, Felipe Reyes, Walter Tavares, Jeff Taylor, Fabien Causeur, Karim Benzema and Vinicius Jr to discover our hotels. Players were able to enjoy unique experiences at Ushuaïa Ibiza Beach Hotel, Hard Rock Hotel Ibiza, Bless Hotel Madrid and Only YOU Atocha.
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    Opening Picos Pardos at BLESS Hotel Madrid Event

    Institutional representatives of Real Madrid accompanied the Palladium hotel Group and the BLESS Hotel Madrid team at the long-awaited opening of the hotel's rooftop, Picos Pardos. Club legends Felipe Reyes and Álvaro Arbeloa attended the party and enjoyed a unique evening.
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    Palladium TV Time Out at BLESS Hotel Madrid with Deck & Abalde Content

    Gabriel Deck and Alberto Abalde visited BLESS Hotel Madrid to discoverone of the hotel's best kept secrets, Picos Pardos Sky Lounge, where they enjoyed a Mixology experience and were delighted with the best views of Madrid from the heart of the Salamanca district.