Colorful banners, charming corners, organic cuisine, surf culture, artisan boutiques—welcome to Sayulita! This once‑quiet fishing village has grown alongside the Californian surfers who began arriving in the sixties, drawn by its perfect waves and laid‑back spirit. Today, it stands as a Riviera Nayarit icon and one of Mexico’s official Pueblos Mágicos, celebrated for its eclectic energy and effortlessly relaxed vibe.

In this guide, you’ll discover everything you can enjoy in this vibrant coastal haven, just forty kilometres from Puerto Vallarta. 

1. The best beaches in Sayulita

One of the great pleasures of coastal life is stretching out on a paradisiacal beach with no agenda beyond letting the breeze and the rhythm of the waves carry you away. In Sayulita, you’ll find beaches for every mood: from the vibrant, cosmopolitan main beach to more rugged and tranquil escapes like Playa Malpaso, Playa de los Muertos and Pátzcuarito, each offering its own slice of serenity. 

2. Surfing

Sayulita has become one of the true epicentres of surfing, thanks to its ideal blend of consistent waves, year‑round stable weather and an effortlessly laid‑back vibe. Its coastline caters to every skill level. The main beach offers especially friendly conditions for beginners, with gentle waves, predictable breaks and soft sandy bottoms. For intermediate and advanced surfers, La Lancha, Los Burros or Punta Mita—often considered the region’s premier surf spot—deliver the perfect challenge. In town, you’ll find certified surf schools and specialist shops where you can rent top‑quality gear. 

Excursion to Cerro del Mono

The hike to Cerro del Mono is an ideal ecotourism experience for immersing yourself in nature and discovering the region’s wild beauty. The route takes between two and four hours, and along the way it’s common to spot tropical birds, butterflies and the distinctive flora of the area. At the summit—rising roughly 350 metres—you’ll be rewarded with one of the most breathtaking panoramic views in all of Riviera Nayarit. Although the trail is relatively easy, going with local guides is recommended, as they enrich the journey with insights into native wildlife and ensure a safer, more enjoyable adventure. 

Whale watching

Between December and March, these majestic giants migrate from the icy waters of North America to the warm, sheltered bays of the Mexican Pacific to complete their reproductive cycle. Their journey often brings unforgettable moments: males performing acrobatic breaches, calves gliding beside their mothers and the chance to spot dolphins and other marine species that share these waters. All sightings must be carried out with authorised operators who respect the minimum approach distance, ensuring the safety and well‑being of both the animals and the visitors who come to admire them. 

3. Visit the town of Sayulita

Wandering leisurely through the streets of Sayulita is a joy in itself. The town’s charm lies in its vibrant, eclectic spirit: the lingering hippie aura of the sixties, the bohemian pulse of surf culture, the mysticism of the Wixárika people, its colourful cobblestone lanes, and—above all—the warmth of its residents. All of it framed by lush green hills and the vast Pacific Ocean.

In the heart of town, you’ll find artisan boutiques, traditional cafés, yoga studios, street‑food stalls and inviting restaurants serving creative fusion cuisine. As evening settles in, Sayulita comes alive with live music and open‑air bars, where barefoot surfers unwind with cocktails made from fresh, natural juices. 

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