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Palladium Hotel Group

TRACK OF SUCCESSFUL REPOSITIONS

Palladium Hotel Group promotes a tourism model based on a commitment to quality. This is why during the last few years, the group has embarked on an ambitious mission to refurbish 3-star old-fashioned properties into some of the main tourist destinations in Europe.

USHUAÏA IBIZA BEACH HOTEL

The hotel that changed Ibiza forever. Ushuaïa Ibiza Beach Hotel as we know it today started off in 2011 with extensive remodeling of the former Fiesta Club Playa d'en Bossa, under the expertise of Palladium Hotel Group's team.

HARD ROCK HOTEL IBIZA

In 2014 the establishments of two three-star hotels were fully refurbished to transform into Hard Rock Hotel Ibiza, the first hotel of the international Brand in Europe. The hotel, managed by Palladium Hotel Group, was recognized as Brand Ambassador of the Year by Hard Rock International in 2014.

HARD ROCK HOTEL TENERIFE

The commitment with the prestigious brand and the success of Hard Rock Hotel Ibiza took us to the next big opening in Tenerife: the new 624-room, five-star beachfront resort was inaugurated in 2016 as a result of a complete renovation of the former three-star Fiesta Hotel Playa Paraíso.

ONLY YOU HOTEL ATOCHA

The new hotel located strategically opposite Madrid's Puerta de Atocha railway station, opened its doors in 2016 after an extensive remodeling of a residential building and offers a total of 206 elegant, modern and soundproofed rooms equipped with the latest technology for a comfortable stay.

Innovation & Lifestyle Facilities

Throughout its history, Palladium Hotel Group has been truly committed to international expansion, originality and development. We continue to integrate design, state-of-the-art technology and lifestyle innovations in all our hotels.

EXCELLENT LIFESTYLE FACILITIES

EVENTS & CONCERTS

With exclusive on-site facilities, VIP lifestyle comes as a standard at Ushuaïa Unexpected Hotels and Hard Rock Hotels. Swim-up bars, massage jets, and underwater speakers complement the pools. The legendary Hard Rock Hotel Ibiza hosts amazing pool parties and live concerts while the world's best DJs perform at The Ushuaïa Club's state-of-the-art stage.

À LA CARTE RESTAURANTS

THE BEACH CLUB at Ushuaïa Ibiza Beach Hotel.

This stylish beach club combines the best music with an exclusive ambience, exquisite cuisine and personalized attention. A sophisticated terrace offers an unrivalled atmosphere, and the beach area features luxurious beds with first-class service and VIP treatment.


MONTAUK STEAKHOUSE at Ushuaïa Ibiza Beach Hotel and Hard Rock Hotel Tenerife.

The combination of the enticing aroma of exceptional quality grilled meat surrounded by a minimalist and modern décor guarantees a wonderful evening for gourmet customers.


TROTAMUNDOS at Only YOU Atocha.

A "trip from Latin America to Asia through Spain". With these words we describe this menu, designed and developed by the chef Javi Mora with Jon Giraldo and Jaime Lieberman, the recognized Spoonik and Spoonik Club chefs, insignias of fusion cuisine.


MINAMI JAPANESE RESTAURANT at Ushuaïa Ibiza Beach Hotel.

Enjoy the sophistication of this restaurant that bridges East and West. A Zen-like ambience with contemporary artworks, subdued candlelight and bamboo walls are the prelude to the experience.


UP IBIZA SKY SOCIETY at Ushuaïa Ibiza Beach Hotel.

Striking Sky Lounges with stunning panoramic views and amazing features. Interiors are decked out in modern, futuristic furnishing and decor, and the service is impeccable. Music is an important element here, with nightly entertainment ranging from resident DJs to incredible artistic performances.


International Operations

Our consolidated experience in hotel management allows us to offer a comprehensive set of services based on excellence and quality thought a portfolio of six solid brands, generating clear values and strategies for hotel owners to optimize their investment. We offer comprehensive support services including construction, administration, sales, marketing, purchasing, reservations and operational services.

Sales & Marketing Structure

More than 35 trade shows and events in Caribbean

  • Cancun Travel Mart (Mexico)
  • Tianguis Turístico (Mexico)
  • Expo tu Boda (Mexico)
  • Japex (Jamaica)
  • Love Mexico (Mexico)
  • Date (Dominican Republic)
  • More than 60 trade shows and events in Latin America

  • ABAV (Brazil)
  • WTM (Brazil)
  • Anato (Colombia)
  • FIT (Argentina)
  • FIEXPO (Chile)
  • FIT (Peru)
  • More than 225 trade shows and events in Europe

  • FITUR (Spain)
  • ITB (Germany)
  • WTM (UK)
  • IMEX (Germany)
  • ILTM (Cannes)
  • IBTM (Spain)
  • More than 130 trade shows and events in North America

  • Apple Trade Show (Chicago)
  • CHA Mega (Phoenix)
  • IPW (Washington)
  • The Boston Globe Travel Show (Boston)
  • Travel Industry Exchange (New Orleans)
  • Los Angeles Travel Show (L.A)
  • A 7 people team works on this partnership program to reward the most loyal travel agents and agencies with bonuses for special bookings, gifts and stays at Palladium Hotel Group hotels.

  • The repository of multimedia content for professionals who want to learn and know the corporate culture of PHG.


  • It offers three types of content:
    COURSES: e-learning units as a minimum information pill.
    SPECIALTIES: specific courses on brands, products and destinations, and issuance of diplomas that accredit the user’s knowledge.
    LEARNING RESOURCES: videos, cards, virtual reality, brochures, etc.


  • Profesional profiles: travel agents (access through Palladium Connect), tour operators, consortia, ota’s, vacational, media and students.

  • E-commerce area

    ONLINE SALES

    We grow in step with the digital age. We turn product innovations into client solutions. We enjoy a bird’s eye view of the massive transformation occurring as advertising shifts to mobile and online platforms.
    Our webpage palladiumhotelgroup.com operates as an important sales channel and a convenient marketing tool. We have integrated a Webcome Package of benefits for booking on our site and optimized our costs and user experience to improve performance and increase the number of direct reservations via our webpage. Our strategic development plan for the next five years aims to: · Improve the user experience · Continue turning our guests into fans · Increase interaction of our website via social media tools · Integrate an interactive entertainment platform

    SUPPORT

    We work with a variety of teams in different departments, such as engineering, legal, and sales engineering to set policies and combat fraud and abuse in a scalable way, often with an eye to finding industry-wide solutions.

    E-commerce area

    INHOUSE MARKETING DEVELOPED TOOLS

  • Brand Value Dashboard: brand value management tool to monitor and analyze brand awareness in each feeder market.

  • DAM: digital asset management tool to organize and share more than 10.000 photos, written documents, videos and other digital assets.

  • INHOUSE BRANDING

    Taking care of the brand visibility with constant updating of materials such as collateral, letterhead, packaging, restaurant menus, videowalls, tv screens, signage and more.



  • OFFLINE & ONLINE ADVERTISING
  • Know the user. Know the magic. Connect the two. At its core, marketing starts with an accurate brand definition and ends with the user. We trive to reach customers through traditional media and a well-prepared content strategy. We promote every brand in leading national / international travel magazines and use digital marketing and technology to increase brand awareness. At Palladium Hotel Group, we work hard to earn our clients’ trust every day.



  • PALLADIUM MAGAZINE

    Palladium Magazine has become the travel brochure of the XXI century, an amazing lifestyle magazine that perfectly reflects the Palladium Hotel Group brand in its entirety. It is a valuable information tool for our partners and clients and a crucial element in promoting brand-awareness and engagement.
    · 45,000 COPIES DISTRIBUTED EVERY YEAR IN EUROPE
    In all our hotels, in strategic distribution points in Ibiza, and in the VIP lounges in major airports, such as: Madrid (Barajas) · Barcelona (Prat) · Paris (Charles De Gaulle, Orly) · London (Heathrow) · Manchester · Birmingham · Amsterdam
    · 30,000 COPIES DISTRIBUTED EVERY YEAR IN ALL OUR HOTELS IN THE AMERICAS



  • SEO/SEM
  • International search engine marketing (SEM) and search engine optimization (SEO) are essential for any hotel business. This is why our SEO/SEM experts provide technical expertise to support our partnerships teams. We define our client’s persona and make sure to deliver an optimal user experience.



  • CRM
  • Our clients are our priority. That is why we implement a CRM (Customer Relationship Management) software and compile data from a range of different communication channels: PMS, website, telephone, Wi-Fi, email, live chat, marketing materials, and social media. Through the CRM approach, we know better our clients and we can personalize and optimize our communications, services and products, assuring a better experience for them.



  • COMMUNICATION & PRESS
  • Our brand representatives work to strengthen brand recognition through both external and internal communication and different public relations strategies. We have a specialized team that plans, directs, controls, coordinates and participates in all communication activities. Press material is organized according to each brand to be presented at press conferences and on radio or television. We work with 8 PR agencies located in different and strategic markets: Mexico, US, Brazil, Argentina, Spain, Italy, Germany and UK.



  • APP & MOBILE MARKETING
  • We have created a more intuitive, all-in-one virtual experience to make travel easier and a lot more exciting. These user-friendly apps enable our clients to virtually visit all our hotels around the world. The numerous fun and useful features enable guests to: discover all services and facilities at our exclusive hotels, book at their favourite restaurants, receive alerts for events or meet ings, get the first scoop on latest offers, exclusive prices, and important news, chat with other guests & share unique experiences, and enjoy tailor-made excursions & tours.