BLESS Collection Hotels, the new luxury brand from Palladium Hotel Group, has launched its website www.blesscollectionhotels.com. Reservations are now open for the collection’s first property, BLESS Hotel Madrid, which will open its doors in January 2019. BLESS Hotel Madrid will be located on Calle de Velázquezin one of the capital’s most exclusive quarters.
The new website has been designed to showcase the new hotel collection’s unique brand proposition, Hedonist Luxury. The new brand is dedicated to life’s pleasures and promises to provide the most decadent luxury to its guests. In its the words of BLESS Collection Hotels, “we open our doors to a temple for those who love life.”
The Hedonist Luxury proposition will be brought to life through a range of exclusive sensory experiences designed to feed the spirit. A bespoke section of the website is dedicated to showcasing these experiences with the use of striking photography. Inspiration comes by way of Epicuro, the Greek philosopher and founder of the Epicureanism school of philosophy - a form of hedonism which declares pleasure to be its sole goal. Quotes from Epicuro guide the reader through the experiences section of the website.
A flagship experience offered by the new brand is BATHOLOGY, a new concept whereby a personal butler will guide the guest through an exclusive bathing experience created to achieve physical, mental and spiritual benefits. Guests will select their daily choice of special soaps and bath salts based on their mood and requirements, choosing from aromas such as lavender, chamomile and rosemary.
Another exclusive guest experience is BLESSEDBED, which will allow guests to personalise their moments of rest through a menu of pillows including options such as goose feather, latex and viscoelastic, and a menu of bed linen made from 450 thread Egyptian cotton, linen or silk, among other fabrics.
Also unveiled through the new website are the property’s unique spaces and events that will offer guests “the best of living”. The hotel will play host to a calendar of cultural events to connect guests to the destination from a cultural perspective. These happenings will include live music, fashion shows, DJs, pop-up shows, private parties, brand presentations and art exhibitions.
One of the special spaces some of these events will take place is MUSE, an elegant boulevard area which will become an exclusive retail and entertainment destination for Madrid residents as well as hotel guests. The space will include charming cafes, artisanal shops such as a Spanish chocolatier, and will feature a variety of pop-up art exhibitions and music events.
The brand has also unveiled through its new website information on its enticing food and drink offering. Fetén will be an elegant and vibrant ‘clandestine bar’ complete with retro-styled bowling alley. And the flagship restaurant, ETXEKO, overseen by one of the world’s most prestigious chefs is set to become a true destination culinary experience.
Prices for BLESS Madrid start from £328 per room, based on a deluxe room, room only.