Fiesta Hotel Group has signed a 5 year agreement with Ibiza Rocks Group, one of the leading music entertainment companies. This agreement includes the re-branding of the sister hotel to the existing Mallorca Rocks Hotel, (currently Fresh Aparthotel Jungla) for 2013. As well as marking major expansion for the Mallorca Rocks brand in Magalluf, this deal represents a major investment in the regeneration and re-rejuvenation of the resort, pioneered by the Balearics foremost live music promoters, Ibiza Rocks Group.
This year, the brand will open the all new Mallorca Rocks Apartments (formerly Fresh Apartamentos Magamar) in mid-June. For the 2012 season, the Mallorca Rocks brand is promoting 1,800 beds in Magalluf, rising to 3,000 beds in 2013. This expansion has been driven by the success of the youth focused, destination concept Mallorca Rocks Hotel, which sold out for high season within 3 months of going onsale. Mallorca Rocks has undoubtedly been the catalyst for an array of other major investments in the resort and the signing of this long term strategic partnership with Fiesta Hotel Group will ensure the forward thinking Mallorca Rocks brand remains at the very forefront of Magalluf’s rejuvenated music and youth holiday scene.