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Hard Rock Hotel Ibiza has launched the campaign, Ibiza, Love and Rock & Roll, ahead of the opening of the new hotel on the White Isle on 18 May.
The campaign is a reinterpretation of the international campaign ‘THIS IS HARD ROCK HOTEL’.
The concept and images behind the campaign, together with the strapline Ibiza, Love and Rock & Roll, aim to elevate the Hard Rock name, placing emphasis on the brand’s personality and its interpretation as a way of life, while also incorporating the all-important leitmotiv of Hard Rock – music. The campaign also nods to fashion and photography, both of which are integral elements of the Hard Rock brand and the island of Ibiza.
The images and design behind the Hard Rock Hotel Ibiza’s new campaign Ibiza, Love and Rock & Roll, have been developed through a creative study in collaboration with fashion and music photographer, Isaac Morell, who has spent many years taking photos for a number of different high profile Spanish and international publications.
The campaign comprises eight different images that evoke the feeling of a fashion magazine while bringing the Hard Rock Hotel Ibiza - a five-star hotel with avant-guard design - to an audience in search of an Ibiza holiday option that goes way beyond the stereotypes and night-time parties. The new establishment, set to be the largest 5-star hotel on the island, will offer concerts by internationally acclaimed bands and artists on its main stage, as well as free in-room electric guitar lessons. Those who prefer spinning to strumming can also try out their mixing ability with the use of a Traktor Kontrol Z1 mixer, an iPad loaded with digital mixing software and Nixon headphones. For relaxation the Rock Spa® will offer a music massage, with carefully placed speakers pumping musical vibrations through the body, complemented by a deep massage in tune with the beat.
This initiative, directed by Palladium Hotel Group, a Spanish hotel chain with over 40 years’ experience and 50 properties worldwide, places the new hotel at the forefront of the most cutting edge innovations in the hospitality sector. The Group prides itself on developing unique properties that offer visitors the chance to experience the very latest in tourism concepts via edgy, creative and forward thinking installations, and the Hard Rock Hotel Ibiza is no exception.