Palladium Hotel Group creates a new APP that turns print materials into virtual experiences

Palladium Hotel Group has developed a new mobile application (APP) that will feature the company’s hotels in a completely interactive way available to smartphone users who want more information about them.
In collaboration with aquaMobile, a Spanish company specialized in the development of mobile technology, Palladium Hotel Group has created a new printed directory of the entire Group portfolio that will allow users to have complete information on each hotel. All the images will feature an invisible code that the PALLADIUM CLIC2C app will read and link directly to an extensive archive of virtual contents including videos, photo gallery, online tours and digital brochures of each lodging.
The operation is very simple. Download for free your PALLADIUM CLIC2C app at the Apple Store (iPhone, iPod Touch and iPad) or Android Market using your smartphone. Open the PALLADIUM CLIC2C app and point your camera at the image at a distance of 10-15 cms (4-6 inches). Wait a few seconds. Your phone will read the invisible code and connect you to a whole new world of virtual Palladium experiences.