Ayre Hotels, the urban brand of Fiesta Hotel Group appoints Mr. FRANCISCO FERNÁNDEZ GARCÍA as its new Sales Director of the brand. As a recognized professional within the industry, Francisco Fernández has an impressive background and extensive experience, both nationally and internationally in sales and marketing. Francisco Fernández, prior to joining his new position, was Managing Partner of Maximma MCI, a marketing company specialized in tourism marketing and strategy consulting. Throughout his career, Francisco has served as Director of Marketing and Sales of Tropical Abama Hotel & Resort and as Director of Marketing and Sales of Confortel Hotels. He has also been Vice President of Sales of Occidental Hotels & Resorts for Europe and North Africa, as well as Marketing & Sales Director of the Hotel Husa Princesa Hotel and Convention Sales Director.